How would you share the largest and most valuable collection of rock memorabilia with the world? Hard Rock, along with their worldwide marketing agency, Duncan/Channon, and Vertigo, a Microsoft Gold Certified Partner, turned to Microsoft for inspiration. Working with the Silverlight and Expression team, Vertigo and Duncan/Channon immediately saw the potential of a new feature in Silverlight called Deep Zoom. Built on Silverlight and using Microsoft Expression, D/C and Vertigo designed and built version 1.0 of the ground-breaking Hard Rock Memorabilia website in only 30 days.

The extraordinary partnership between Hard Rock International, Duncan/Channon and Vertigo was highlighted during the keynote address at MIX 2008.   

Project highlights are described by Vertigo in this video clip:

Who's Using Expression? Hard Rock Café